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Welcome to
The Touchpoint —
the blog where creativity meets strategy.


Transform Your Site with Conversion Optimization Solutions
Hey there! Ready to give your website a turbo boost? š Iām talking about transforming your site into a conversion powerhouse that turns visitors into loyal customers. Itās not just about looking pretty online; itās about making every click count! Whether youāre selling products, services, or simply want more sign-ups, conversion optimization solutions are your secret weapon. Letās dive into how you can revamp your site and watch your business grow like never before! Why Conv
Alyssa Franco
May 114 min read
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Finding Gratitude in Lifeās Potholes on Charlestonās Rainbow Row š
You know that saying, āYou plan & God laughsā? Yeah⦠that is a recurring theme in my life as a type A girlie. I had my whole day...
Alyssa Franco
Sep 11, 20252 min read
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Some Days Are Hard: Navigating the Lows of Business Ownership with a Little Help from My Business Besties
Running a business isnāt always easy ā some days, it feels like finding the energy and passion is a struggle. In this blog post, I open up about the tough days every business owner faces, including how imposter syndrome can creep in and make us doubt our worth. But whatās been a game-changer for me is the incredible community of fellow small business owners who lift each other up. I share tips for overcoming the lows and celebrating the highs, reminding you that youāre not al
Alyssa Franco
Aug 4, 20253 min read
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How "Website in a Week" Can Transform Your Business' Digital PresenceāFast!
Get your custom website live in just 7 days with The Digital Touch's "Website in a Week" service. Fast, professional, and SEO-friendly!
Alyssa Franco
Jun 19, 20254 min read
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š» Why DIY Websites Might Be Costing You More Than You Think
Your DIY website could be costing you time, leads, and credibility. Here's why investing in your brand identity is worth every penny.
Alyssa Franco
Jun 2, 20252 min read
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Why Your Website Isnāt ConvertingāAnd How a Custom WIX Studio Design Can Fix That
Letās get straight to it, friend: your website should be doing more than just sitting there looking pretty. It should be turning clicks...
Alyssa Franco
May 12, 20252 min read
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⨠Your Digital First Impression: What Your Brand Identity is Telling Clients Before You Say a Word
Hey business bestie š ā letās have some real talk. You know that moment before a Zoom meeting when you adjust your lighting, fluff your...
Alyssa Franco
Apr 29, 20252 min read
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From Clicks to Clients: 5 Website Tips That Turn Browsers Into Buyers
Letās be real: your website is kind of like your digital handshake. Itās the first impression your dream clients get when they Google you...
Alyssa Franco
Apr 10, 20252 min read
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Why Weāre Obsessed with Wix Studio & Why It Beats WordPress for Our Clients!
At The Digital Touch , we take website design seriously ābut that doesnāt mean it has to be complicated! We believe building a website...
Alyssa Franco
Apr 10, 20253 min read
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Your Branding Deserves to Shine OnlineāLetās Make It Happen! āØ
Letās be realāyour online presence can make or break your business . If your website feels outdated, your social media is collecting...
Alyssa Franco
Apr 10, 20252 min read
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